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Privacy Policy

A LEGAL DISCLAIMER - Last updated: 07/04/2026

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1. Introduction

At Elara Pilates Suffolk Ltd, we are committed to protecting your privacy and handling your personal data in a transparent and secure manner.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you:

  • Visit our website: elarapilatessuffolk.com

  • Use our services

  • Communicate with us

2. Who We Are (Data Controller)

Elara Pilates Suffolk Ltd is the data controller responsible for your personal data.

  • Registered address: Unit 12 Alpha Business Park, Ipswich IP15LT

  • Trading address: Unit 1 Alpha Business Park, Ipswich IP15LT

  • Email: enquiries@elarapilatessuffolk.com

  • Phone: 07754377082

3. What Personal Data We Collect

We may collect and process the following categories of personal data:

Identity Data

  • Full name

  • Date of birth

Contact Data

  • Email address

  • Telephone number

  • Postal address

Account Data

  • Login details

  • Booking history

  • Customer preferences

Payment Data

  • Payment information is processed securely by third-party providers

  • We do not store full card details

Health Data (if applicable)

  • Information you voluntarily provide relating to your health and wellbeing

Technical Data

  • IP address

  • Browser type and version

  • Device information

Usage Data

  • Information about how you use our website and services

4. How We Use Your Personal Data

We use your personal data for the following purposes:

  • To provide and manage our services

  • To process bookings and payments

  • To communicate with you, your account or services

  • To manage customer support enquiries

  • To improve our services and user experience

  • To send marketing communications (where permitted)

  • To comply with legal and regulatory obligations

5. Legal Basis for Processing

We rely on the following legal bases under UK GDPR:

  • Contract: To provide the services you have requested

  • Consent: For marketing communications and optional data processing

  • Legal obligation: To comply with legal or regulatory requirements

  • Legitimate interests: To improve services, prevent fraud, and manage our business effectively

6. Marketing Communications

We may send you marketing communications if:

  • You have opted in

  • You are an existing customer and have not opted out

You can opt out at any time by:

7. Sharing Your Personal Data

We may share your data with trusted third-party service providers, including:

  • Payment processors (e.g. Stripe)

  • Booking systems (e.g. Glofox)

  • Email and marketing platforms

  • IT hosting and cloud providers

  • Analytics providers

All third parties are required to process your data securely and in accordance with data protection laws.

8. International Data Transfers

Some of our service providers may process your personal data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, such as:

  • UK-approved Standard Contractual Clauses (SCCs)

  • Transfers to countries with adequacy decisions

9. Data Retention

We retain your personal data only as long as necessary:

  • Active customers: While you continue to use our services

  • Inactive customers: 6 years

  • Legal and financial records: As required by law

After this period, your data will be securely deleted or anonymised.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

  • Restricted access to personal data

  • Secure systems and encryption where appropriate

  • Regular security reviews and updates

11. Cookies

We use cookies and similar technologies to:

  • Enable website functionality

  • Analyse website usage

  • Improve user experience

You can manage cookies through your browser settings.

For more information, see our Cookie Policy: elarapilatessuffolk.com

12. Profiling and Automated Decision-Making

We may use basic profiling (such as segmentation) to personalise communications.

We do not carry out automated decision-making that produces legal or significant effects.

13. CCTV

We may operate CCTV systems for safety and security purposes.

  • Footage is stored securely by our landlords, there is no CCTV within the premises at this point in time

  • Used only for crime prevention and safety monitoring

14. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Restrict processing

  • Object to processing

  • Request data portability

To exercise your rights, contact us at: enquiries@elarapilatessuffolk.com

We aim to respond within one month.

15. Complaints

If you have concerns about how we handle your data, please contact us first.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
https://ico.org.uk/concerns/

16. Changes to This Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on our website.

17. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact us:

Elara Pilates Suffolk Ltd
Unit 1 Alpha Business Park

26 Whitehouse Road

Ipswich IP15LT
enquiries@elarapilatessuffolk.com
07754377082

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